{"id":10150,"date":"2024-02-28T15:25:50","date_gmt":"2024-02-28T12:25:50","guid":{"rendered":"http:\/\/hakajans.com\/?page_id=10150"},"modified":"2024-02-28T15:44:19","modified_gmt":"2024-02-28T12:44:19","slug":"dijital-reklam","status":"publish","type":"page","link":"https:\/\/hakajans.com\/?page_id=10150","title":{"rendered":"Dijital Reklam"},"content":{"rendered":"\t\t
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Dijital Reklam Y\u00f6netimi <\/h2><\/div>\n\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Google, Facebook, Instagram, Twitter ve LinkedIn gibi dijital medya kanallar\u0131 art\u0131k size hem ki\u015fisel hem de kurumsal olarak istedi\u011finiz hedef kitleye ula\u015fma imkan\u0131 sunuyor. Bu sosyal medya kanallar\u0131 sayesinde markalar art\u0131k hedef kitleleriyle daha yak\u0131n ileti\u015fim kurabiliyor. Bu sayede hedef kitlesini daha yak\u0131ndan tan\u0131ma f\u0131rsat\u0131 bulan markalar, do\u011fru zamanda do\u011fru reklam kampanyalar\u0131n\u0131 kurgulayabiliyor.<\/p>

\u00d6zellikle son d\u00f6nemde yaz\u0131l\u0131 veya g\u00f6rsel medyadan reklam verenler eri\u015fimin dijital medyaya g\u00f6re daha d\u00fc\u015f\u00fck oldu\u011funu g\u00f6zlemliyor. Ancak yeni medya y\u00f6ntemlerini kullanarak hedef kitleyle ileti\u015fim kurabilir ve bu anlamda tasarlanan reklam kampanyalar\u0131ndan daha sa\u011fl\u0131kl\u0131 d\u00f6n\u00fc\u015f\u00fcmler elde edebilirsiniz.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Dijital Reklam T\u00fcrleri Nelerdir? <\/h2><\/div>\n\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Dijital ile g\u00f6rsel ya da yaz\u0131l\u0131 medya aras\u0131ndaki rekabeti g\u00f6z ard\u0131 edemeyen markalar, g\u00fcn\u00fcm\u00fczde y\u00fckselen bir trend olan dijital reklamlara y\u00f6nelmeye ba\u015flad\u0131. Markalar; Fark\u0131ndal\u0131k kazanmak, tutunmak ve daha pop\u00fcler olabilmek i\u00e7in dijital medyan\u0131n sundu\u011fu reklam modellerinden faydalanmak zorundalar. Bu anlamda pazarlama stratejilerine en uygun format\u0131 se\u00e7ip se\u00e7imlerini buna g\u00f6re yap\u0131yorlar.<\/p>

Peki markalar\u0131n en \u00e7ok y\u00f6neldi\u011fi reklam t\u00fcrleri nelerdir? Gelin bu reklam t\u00fcrlerini birlikte inceleyelim.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Yerel Reklamlar <\/h2><\/div>\n\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Markalar\u0131n reklam engellemeye kar\u015f\u0131 kulland\u0131\u011f\u0131 en iyi se\u00e7enek olarak \u00f6ne \u00e7\u0131k\u0131yor. Bu format\u0131n di\u011fer reklamlardan fark\u0131 reklam\u0131n yer ald\u0131\u011f\u0131 ortam\u0131n i\u00e7erik ak\u0131\u015f\u0131na uyumlu olmas\u0131d\u0131r.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Mobil Reklamlar <\/h2><\/div>\n\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Hedef kitlenizin kim oldu\u011funu ve i\u00e7erikle bu hedef kitleye ne t\u00fcr mesajlar iletmek istedi\u011finizi belirleyerek en do\u011fru stratejiyi olu\u015fturabilirsiniz.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Video Reklamlar <\/h2><\/div>\n\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Hedef kitlenize hitap eden i\u00e7erikler; Dolayl\u0131 de\u011fil, a\u00e7\u0131k, samimi, \u00e7\u00f6z\u00fcm odakl\u0131, motive edici ve yenilik\u00e7i olmal\u0131d\u0131r.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Arama Motoru Reklamlar\u0131<\/h2><\/div>\n\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u0130\u00e7eri\u011finizi yay\u0131nlad\u0131ktan sonra analitik ve raporlama ile hem geriye d\u00f6n\u00fck hem de ileriye d\u00f6n\u00fck i\u00e7erik pazarlama stratejileri olu\u015fturabilirsiniz.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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e-Posta Reklamlar\u0131 <\/h2><\/div>\n\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u0130\u00e7erik pazarlamas\u0131nda b\u00fcy\u00fck bir paya sahip olan bu pazarlama y\u00f6ntemi, geliri en h\u0131zl\u0131 art\u0131ran yenilik\u00e7i tarz olarak kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Sosyal Medya Reklamc\u0131l\u0131\u011f\u0131 <\/h2><\/div>\n\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Burada insanlar kendilerine dair pek \u00e7ok bilgiyi payla\u015f\u0131yor, bu da reklamlar\u0131 hedeflerken en do\u011fru ki\u015filere ula\u015f\u0131lmas\u0131n\u0131 sa\u011fl\u0131yor. Sosyal medya reklamlar\u0131 ile bir reklama belirli bir ya\u015f aral\u0131\u011f\u0131na, belirli bir yerde ya\u015fayan ki\u015filere, belirli demografik \u00f6zelliklere sahip olanlara ve farkl\u0131 ilgi alanlar\u0131na sahip olan ki\u015filere ula\u015f\u0131labilmektedir.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Dijital Reklamlar\u0131n\u0131z \u0130\u00e7in & <\/h2>\n

\u0130leti\u015fime Ge\u00e7iniz<\/p><\/div>\n <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Partnerlerimiz<\/h2><\/div>\n\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Dijital Reklam Y\u00f6netimi Google, Facebook, Instagram, Twitter ve LinkedIn gibi dijital medya kanallar\u0131 art\u0131k size hem ki\u015fisel hem de kurumsal olarak istedi\u011finiz hedef kitleye ula\u015fma imkan\u0131 sunuyor. Bu sosyal medya kanallar\u0131 sayesinde markalar art\u0131k hedef kitleleriyle daha yak\u0131n ileti\u015fim kurabiliyor. Bu sayede hedef kitlesini daha yak\u0131ndan tan\u0131ma f\u0131rsat\u0131 bulan markalar, do\u011fru zamanda do\u011fru reklam kampanyalar\u0131n\u0131…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"_joinchat":[],"footnotes":""},"class_list":["post-10150","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/hakajans.com\/index.php?rest_route=\/wp\/v2\/pages\/10150"}],"collection":[{"href":"https:\/\/hakajans.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/hakajans.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/hakajans.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hakajans.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10150"}],"version-history":[{"count":5,"href":"https:\/\/hakajans.com\/index.php?rest_route=\/wp\/v2\/pages\/10150\/revisions"}],"predecessor-version":[{"id":10273,"href":"https:\/\/hakajans.com\/index.php?rest_route=\/wp\/v2\/pages\/10150\/revisions\/10273"}],"wp:attachment":[{"href":"https:\/\/hakajans.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}